The Geldreich sisters moved to Santa Cruz after graduating from Modoc High School, Billie in 2000 and Jenna in 2003. After High School the sisters lived together for four years. During this time they taught themselves to knit which quickly became a passion.
The sisters' obsession with arts and crafts soon came to include jewelery making, painting, and design. Though Billie and Jenna no longer live together they have always made their relationship a priority.
Craftionistas is the evolution of two strong, young women whose dedication to creativity and each other make them perfect business partners. All of their items are personally handmade with the same care and attention to detail that has made the Geldreich sisters the successful and fun- loving ladies they are today.